Healthcare has entered a new era of empowerment for patients, families, care teams, and communities. Patient-centricity propels new solutions and technology to reimagine what’s possible. After more than two decades of PCC initiatives, the industry is entering a new era of progress. With technological advances in data capabilities, analytics, and AI, providers can better understand patient data through holistic views sourced from genomic tests, apps, wearables, EHRs, and more. The possibilities of continuous improvement have enabled unprecedented personalization in virtual and physical care locations, allowing clinicians to customize care plans around patient needs and preferences for enhanced health outcomes.